How to Read a UK Supplement Label: NRV, Claims and the Small Print

How to Read a UK Supplement Label: NRV, Claims and the Small Print

Supplement labels are strange documents. The front is written by marketers. The back is written by lawyers. And almost everything you actually need is on the back, in six-point type, next to a percentage sign nobody explains. Here's how to read one properly — including the bits the rules stop us from saying out loud.[…]

Gummies, Tablets or Capsules? How to Choose a Format You'll Actually Stick With

Gummies, Tablets or Capsules? How to Choose a Format You'll Actually Stick With

There's a bottle of tablets in your kitchen cupboard right now, isn't there. Bought with the best intentions in January. Opened twice. Still three-quarters full. This is the quiet truth of the supplement aisle: the format matters less than whether you take it. A perfectly formulated tablet you avoid does nothing at all. So before[…]

Apple Cider Vinegar Gummies vs Liquid ACV: Which Should You Choose?

Apple Cider Vinegar Gummies vs Liquid ACV: Which Should You Choose?

Apple cider vinegar has been a kitchen-cupboard wellness staple for decades. The modern question is about format: do you take it as the traditional liquid shot, or as a gummy? Having built our business on the gummy side, here is our honest — and yes, slightly biased, so we'll show our workings — comparison.Round 1:[…]